11 Jan Mobile Giving: Reasons to Capitalize on These Trends

The 2020’s have been a turning point for giving online across the board. Nonprofits are streamlining their donation process and getting it online.

Nonprofits that invested in mobile-giving and text-to-donate platforms have been seeing the benefits of these solutions for a while now. If your nonprofit isn’t already capitalizing on giving via a mobile device, here are some compelling reasons to get started today.

1. 97% of Americans own a mobile phone.

According to the latest data from Pew Research Center (2021), smartphones are now nearly ubiquitous among U.S. adults.

In marketing, it’s important to make sure that you’re not only visible where your consumers are, but that you allow them to make purchases where they spend a lot of their time. The average smartphone user spends around three hours a day on their phone.

It’s very likely that virtually all of your donors use a smartphone, and by offering them the ability to donate through their phones, you’re meeting them where they are most present. In other words, you’re making it easier for them to connect with your organization.

2. 52% of website traffic is from mobile phones.

Increasingly, Americans are using their mobile devices over computers to access websites.

The fact of the matter is that people aren’t just using their phones for scrolling social media or consuming entertainment content. They’re using their phones to browse and search the internet as well.

For nonprofits, this means that phone giving options are essential. And your website absolutely must be mobile-responsive. A mobile-friendly website will help drastically reduce bounce rates.

3. Mobile giving now accounts for 28% of online donations.

According to Blackbaud Institute, the use of mobile phones to make donations has increased from 9% of giving online in 2014 to 28% in 2021.

Giving via mobile includes mobile donation pages, text giving, giving with digital wallets, and mobile kiosks. The more mobile-friendly you make giving options for your supporters, the more successful your donations will be.

4. The average mobile donation for fundraising events is $167.

According to NP Source, mobile donors are generous.

More and more, people expect their phone apps to make their lives easier, and this includes charitable giving. If you make donating easy through mobile tools, you’ll accrue more donations.

Getting started with mobile giving

At mobileAxept, we offer high-grade text-to-give solutions that streamline the online donation process for your nonprofit. As the pioneers of text giving, we offer the most intuitive donor experience. With GiveNow, your donors will be able to do everything from registering to setting up recurring payments—all from a single text.

For more information or to get started, contact sales.