10 Apr How to Increase Church Engagement With Your Millennial Members
If you’ve been trying to reach a younger group within your congregation, then we’re here to help! A diverse age is important for any organization. So what is it about connecting to millennials that is so difficult?
Millennials are a group that is highly connected to technology and utilizes it in very efficient ways. There are several things you can do to increase engagement with the millennial demographic. We’re going to break down some of the best ways, including the technology that you can use to better connect to them.
What Defines Millennials?
Every 10 to 20 years, research organizations cut off one generation and start tracking the next one. According to Pew research, the millennial generation started with those born from 1981 to 1996. This makes the oldest millennial 39 and the youngest 24. One thing to note is that the millennial generation was the first to shift the average age of marriage, changing it from 22 to 29. Lastly, many millennials go to college and have been affected by student debt.
The generation following millennials has been defined as generation z. Today, generation z has become known as the generation that will shape history in new ways. While we’ll be focusing on millennials in this post, many of the different ways you connect with millennials work great for the older members of generation z.
What Makes Millennials Different?
Millennials were the first generation to have a high rate of access to things like the internet, 4-year college, and cellphones. This caused many to work in the tech industry, start businesses, or work within industries that require college degrees.
While millennials often get a bad wrap, let the record show, they have developed some incredible advances in technology. Millennials were some of the first people to develop social media and other web-based services that people now use every day.
But what does this mean for connecting with them? Let’s find out.
Using Technology to Connect with Millennials
One of the best ways for churches to connect with millennials is through media and technology. Many churches have social media accounts and a few other tech-oriented mediums for connecting with their younger audience, but for the most part, they are underutilized.
The element that a lot of churches are missing is text-notifications. Email lists just don’t get information out fast enough, and most people don’t check their emails regularly enough to see important updates as they come out. With text-notifications, you can send updates to your church members quickly and easily.
Another solution that works great for connecting with millennials is using a text-to-give platform. Platforms like this are convenient, high-tech, and easy for both church members and administrators. After an account is set up, community members are able to simply text the amount that they want to give to your church’s number. Then that amount is automatically deducted from their bank account.
Using these two methods, text-to-give and text notifications will dramatically increase engagement across generational lines.
Finding The Right Platform
If you’re looking to better connect with your congregation through technology, then consider mobileAxept. We have a strong team that will work with you to set-up, implement, and troubleshoot everything to make your new technology platform more accessible.
Our text-to-give platform, known as GiveNow, has helped some organizations reach up to 32% higher donations rates.
ReachNow, our intuitive text notification solution, offers you some of the best features in the industry.
The right platform is going to be able to help you reduce your accounting needs and streamline your communication. These technology solutions are designed to make things easier, not more challenging. Be sure that you find a company that is willing to work with you and provide customer service whenever you need help or have questions.
Reach out to us today for a free quote or with any questions you might have about these services and what they can do for your organization!