Easy & flexible integration . IMS™ provides easy and flexible integration with information supplier's existing systems.

• Access to information: Via existing protocols and transport methods:
  - E.g. the bank's or airline's existing Internet or SMS solutions
  - Little or no integration needed:
  - Possible to very quickly implement a phase 1 solution based on "hooking"up to
• your existing Internet, SMS or other systems. In phase 2, tighter integration may
• be needed for added speed and flexibility.
• User registration: Via UMCM directly or existing information supplier web site
  - Fast implementation
• the business sid

• No need for 3rd party agreements such as telephone operators.
• Flexible pricing model
• The IMS™system pricing mechanism is component based and database managed by the IMS kernel. Pricing model may be managed based on customer type, service level (gold/silver/bronze customer), even down to individual customer.
• Possibility for follow-up services
  - Additional service revenue potential
  - Advertisement revenue potential
  - Partner revenue - E.G. a bank can offer customers the option to fill up their mobile telephone SIM card, or sell a lottery ticket, with the cost automatically paid from the user`s bank account.